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HOW A CONTENT-FIRST APPROACH TO PRODUCING LEADS EARNED SCHAFFNER 25% GROWTH

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Learn how international EMC/EMI leader Schaffner boosted growth,
Sales Qualified Leads (SQLs), and revenue with solution-oriented content campaigns.

In 2017, Schaffner’s USA division approached Lectrixwith a goal of increasing sales, prospect engagement, and lead qualityBy the end of the year, the goal was achieved, and Schaffner’s success continues to today.  

Lectrix’s recommended marketing strategy incorporated series of whitepapers and case studies that addressed prevalent EMI challenges in several specific industries. Each individual piece of content aligned with a stage of an engineer’s research and purchasing journey, prompting leads to consider their own application challenges and recognize Schaffner as the most credible solution.   

Read the full case study to learn how the strategy resulted in:  

▪ 314 SQLs and 11% growth in 2017
 315 SQLs and 25% growth in 2018
 67 new distribution customers in 2019
 25% of sales revenue in 2019
 

Fill out the form to discover how Schaffner’s goals were achieved!