placeholder

HOW A PROBLEM-FIRST APPROACH TO IDENTIFYING NEW CUSTOMERS EARNED SCHAFFNER 25% GROWTH

placeholder

Learn how international EMC/EMI leader Schaffner boosted growth,
Sales Qualified Leads (SQLs), and revenue with problem-solving content campaigns.

In mid-2017, Schaffner’s USA division approached Lectrixwith a goal of increasing sales, prospect engagement, and lead qualityBy the end of the year, the plan was in place, positive results were coming in and Schaffner's success continues today.  

Lectrix recommended marketing strategy incorporated series of whitepapers and case studies that addressed prevalent EMI design challenges in several specific industries. Each piece of content aligned with a stage of an engineer’s research and purchasing journey, prompting leads to consider their own application challenges and recognize Schaffner as the most credible solution.   

Read the full case study to learn how the strategy resulted in:  

▪ 314 SQLs and 11% growth in 2018
 315 SQLs, 25% growth and 67 new distribution customers in 2019

Download the Schaffner case study here: