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HOW AMETEK-CTS BUILT A LEAD FUNNEL BY PRODUCING EXPERT CONTENT ON A NICHE TOPIC

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Find out how global test equipment manufacturer AMETEK-CTS generated a funnel of high-quality leads and branded itself as a thought leader to prospects, customers, and Google alike.

When UNECE Regulation 10, a new set of European EMC requirements for vehicles, was implemented, it immediately caused major issues and confusion for international automotive manufacturersAMETEK-CTS saw an opportunity to become a go-to source of Regulation 10 education and produce new sales opportunities in the process. They went to Lectrix to develop a strategy.  

By the end of the campaign, AMETEK-CTS held two of the top Google search results on UNECE Regulation 10 and generated a stream of new Marketing (MQLs) and Sales-Qualified Leads (SQLs). 

Learn how a blog series and whitepaper produced by Lectrix helped AMETEK-CTS achieve:

▪ 500+ Leads
 50 SQLs+ with intent to purchase testing equipment within 12 months
 9,000 unique page views
 Two of the top results in a Google search for Regulation 10
 

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